Service Website — this is a specific case of a business card website or a corporate website. This type of website does not sell virtual or physical products, but offers the company’s services for order.
What to Consider Before Starting Promotion:
- Website Structure. It should be as clear as possible to someone visiting the site for the first time from search results, contextual advertising, or other traffic sources. The structure of an online store is often similar across both small sites and market leaders. However, there is no universally accepted structure for service websites, so the site sections and block placements should be easily understandable for visitors.
- Domain and Hosting. It’s better if the domain resonates with the company’s name or the type of services offered. However, this is more important for visual perception and branding, as the influence of having a keyword in the domain for SEO purposes has decreased recently. The choice of hosting is important; besides reliability, it’s preferable for the servers to be geographically closer to potential clients (for example, when promoting in Europe, it’s better to choose hosting with European server locations rather than Asian or American).
Promotion of Service Websites
First, you need to determine the list of queries and the region for promotion. Queries are formed based on the actual services provided by the company, which helps build the website’s semantic core. The promotion region is defined by the geography of service delivery. It’s essential to consider that the possibility of promotion significantly depends on the competition for queries in different regions, which can affect the budget and timelines.
During internal optimization, an SEO specialist handles all meta tags, interlinking, metric setup, and adding the site to webmaster accounts of search engines. The client’s responsibility is to provide quality content for the site—clear descriptions of services, possibly photos and videos (depending on the theme). All external promotion work is fully carried out on our side, without involving the client in the process.
The importance of quality content on the site is very high, as attracting visitors is only half the process; a high conversion rate of visitors into clients is crucial. At this stage, the website’s structure, relevance of services, transparency of conditions, and competitiveness of prices for the services offered by the client will have an impact.
Learn about the possibility of promoting your website and calculate the exact cost on this page: SERVICE COST
