Online Store — an interactive website that allows users to purchase (order) goods, with payment options available either at the time of ordering or afterward. Currently, the popularity of online shopping is high and continues to grow, leading to the following types of online goods trading:
- Own online store. These stores are created on CMS (more often) or custom platforms (less often).
- Online store on a marketplace. Marketplaces allow for the creation of an online store through a built-in website builder, requiring no minimal programming skills.
- Online stores in social networks. Leading social networks already provide functionality for adding and selling products.
- Classified ads. This type of online selling is mainly used by individuals and small companies with a limited range of products.
Traffic and Increasing Visits
Promoting an online store involves a combination of processes aimed at increasing website traffic and online sales. The most popular methods for attracting traffic to an online store include:
- SEO promotion. A set of measures aimed at bringing and maintaining the website in the TOP of search engines for relevant queries. This method is very effective, as it attracts targeted traffic with good conversion into orders.
- Contextual advertising. Attracting traffic from search engines (search ads) or other websites (contextual display network) by paying the search engine for each click. This method is effective because the traffic is targeted, but the cost per click is determined by an auction—making it hard to predict the cost of each visit to the site.
- Traffic from social networks. Traffic can be acquired through purchasing ads in thematic groups (cheaper, but not all clicks are targeted) or setting up targeted advertising within the social network (more expensive, but provides more targeted visits with fine-tuned advertising).
- Teaser and banner ads. These previously common methods have seen a decline in popularity with the emergence of more effective traffic attraction methods (as listed above).
SEO Promotion
When promoting an online store through SEO, the site is ranked in the TOP of search engines for target queries and is maintained in search results throughout the promotion period. This method is effective, but it is slower compared to contextual advertising—results from SEO take time to appear, while contextual ads begin generating clicks the same day or the next. However, there is an undeniable advantage of SEO over contextual ads: SEO costs are fixed, and traffic is consistently generated for a wide range of key queries, whereas in contextual advertising, money is deducted for each click, and once the budget is exhausted, the site will receive no further clicks, even if potential customers are actively searching online.
SEO promotion involves internal optimization of the online store and external search optimization. It is essential to add analytical systems (Google Analytics) to the site and to register the site in the webmaster’s console of each search engine where the site is being promoted. This is necessary to assess traffic quality and to view the site through the lens of the search engine, determining how to adjust internal optimization and external promotion of the online store in the future.
To learn about the possibility of promoting your website and to calculate the exact cost, visit this page: COST OF SERVICES
