Local community portal — the website brought together residents of a particular region around shared interests. It was a UGC (User-Generated Content) project: users created a substantial part of the content through a forum, chat and social network. The task went beyond visibility for relevant searches: ongoing content moderation was also needed.
News portal — the website combined news feeds from several regions. The priority was visibility for recurring searches such as “news + region”, rather than event-specific searches such as “event + region”, which lose relevance as the event recedes into the past. The strategy aimed to maintain a steady flow of search traffic rather than rely on short-lived spikes followed by declines in interest in individual events.
Medical clinic — the website was initially promoted for medical searches within the city. Later, an online store was connected to the website and the geography for product-related searches was expanded nationwide.
Car rental company — the client wanted the website to reach top positions in Google in the regions where the company had rental locations. The existing website had been developed and populated without considering regional search demand, so work began with restructuring it. Paid search advertising was launched to attract visitors while the revised pages were being reindexed. Once the new pages entered the search index and began attracting regional organic traffic, the advertising was stopped and the website shifted entirely to organic traffic from Google.
Building materials store — sEO for the online store was divided into two directions. Searches for bulky goods delivered by the company’s own delivery department were promoted locally, while products that could be shipped by postal service were promoted nationwide.
Children’s development center — we created a website and launched local SEO within the city. Expanding the geography was not useful for the client. In addition to steady visibility for core services, it was important to attract traffic for children’s calendar holiday events.
Online clothing store — the client wanted to promote the entire clothing range nationwide, but the available budget was insufficient for that scope. We proposed two options within the budget: narrow the geographic coverage to several regions or promote selected product categories across the country. The client chose nationwide SEO for the categories that were most profitable for the business.
Floral studio — the studio initially focused on floristry and event decor within one city, so the website was promoted for relevant local searches. As the business grew, flower delivery and greeting services in other cities were added. We connected an online store and expanded SEO from the city to the entire country.
Cosmetics retail chain — the client’s business combines offline stores in major cities with an online store that ships products nationwide. The SEO strategy focused on nationwide promotion of the online store’s product searches.
Dance studio — the client already had a website but was receiving no organic search traffic. SEO focused on the city, as expanding the geographic coverage would not have served the studio’s business. The first organic visits appeared between the middle of the second month and the beginning of the third month of work.
Concrete products manufacturer — the client’s business combined manufacturing and installation. The SEO geography was therefore limited to the city and nearby districts where the company could deliver and install its products.
Metal products manufacturer — the company initially had no online presence. We created a website and filled it with the client’s materials. SEO promotion started in the city and later expanded to neighboring regions. Extending the geography further was not practical because the installation of metal structures was tied to the production region.
Renovation and construction company — at the client’s request, the website was updated with new sections and project galleries for the company’s areas of work. SEO focused on several cities where the company provided its services.
Plumbing and ceramics store — when the project came to us, the website was migrated from an old domain to a new one. Preserving relevant traffic was important to the client, so contextual advertising was launched immediately. Later, the traffic was gradually shifted entirely to SEO.
Beauty salon — we created a website and launched local SEO within the city. Promotion focused on selected services that the business owner considered the salon’s strongest competitive advantages.
